DenimMag Look – F/W 2011
November 2, 2011 Leave a comment

T-shirt: square weave/plain weave/bleu check/wrinkled, €79,95, Levi’s – www.levis.com
Shoes: model’s own
Free Worn Magazine
November 2, 2011 Leave a comment

October 28, 2011 Leave a comment

October 27, 2011 Leave a comment
Skirt: darla leather, dark bleu, €499,00, Hilfiger Denim – www.tommy.com
T-shirt: white, 2 per pack , Levi’s – www.levis.com
Jacket: Vivianne Jacket wool lining studs, 139,00, TH Denim – www.tommy.com
Shoes: model’s own
Skarf: army surplus
October 5, 2011 Leave a comment

Check out these releases of Levis Japan: two excellent Navajo patterned shirts. Both constructed in chambray with heavy printed traditional looking Navajo print, and available in either grey or an orange and black. Get one? Sure at e-levi.
September 25, 2011 Leave a comment

August 10, 2011 Leave a comment
SAN FRANCISCO (August 9, 2011) – The Levi’s® brand today premiered “Levi’s® Legacy”, its first-ever global ‘Go Forth’ advertising spot, and unveiled a digital engagement program celebrating pioneers around the globe. Launching exclusively on Facebook, the 60-second film and digital program tap into the power of the interconnected global community to spark change and create positive action unrestricted by geographic barriers.
The premiere of “Levi’s® Legacy” will reach nearly 325 million people worldwide on Facebook before appearing on movie screens and TV around the globe mid August. Through Facebook and Levi.com, Levi’s® fans and viewers will be encouraged to support the spirit and influence of today’s modern pioneers who are working to create a better world.
“Levi’s® Legacy”
Filmed by Berlin-based director Ralf Schmerberg, the 60-second film titled “Levi’s® Legacy” is an emotional journey into the lives of young people expressing their hopes and dreams for a better world in meaningful ways. Featuring the poem “The Laughing Heart,” by Charles Bukowski, the film delivers a message of hope and empowerment that underscores the theme “Now Is Our Time”. The film closes with the Levi’s® brand’s ultimate call to action: ‘Go Forth.’
The integrated global ‘Go Forth’ campaign will appear in 24 countries and 19 languages and act as a rally cry to create positive change in the world today. The creative campaign was developed by Wieden+Kennedy and marks the first time the Levi’s® brand has delivered a singular creative platform to a global audience.
‘Go Forth’ Online Social Challenge
At launch, the Levi’s® brand will enable people the world over to support pioneers by introducing the work of Water.org. Water.org, which was co-founded by Matt Damon and Gary White, has worked with local partner organizations for more than 20 years to deliver community-led, sustainable water and sanitation services to people living in poverty who are struggling to survive the global water crisis. Through Facebook, people can pledge their support for the cause and share their intentions with friends around the world. Levi’s® goal is to reach 100.000 pledges on Facebook – and reaching this goal will help bring clean water to up to 8,000 people – for life.
Shining a global spotlight on the work of Water.org is a continuation of the long-standing commitment of the Levi’s® brand to raise awareness for global water issues and reduce wasteful water usage. As part of this commitment, the Levi’s® brand recently introduced Water<LessTM jeans, an innovative collection of denim made by using less water during the finishing process.
June 12, 2011 Leave a comment

Levi’s has teamed up with Museum of Contemporary Art in Los Angeles to feature artists from their Art in the Streets exhibition. The artists will be designing art work for the back of Levi’s trucker jackets. There will be 10 jackets released overall, each by a different artist with the final jacket being a tribute to the late Keith Haring. The collaboration doesn’t stop there however, at the museum, Levi’s has also established a film center, which will host workshops on film making as well as allow for onsite films to be created and then automatically uploaded to Vimeo. You can view the workshop schedule on the Levi’s website here.
The jackets retail for $250 and 100% of the proceeds with benefit MOCA.
May 22, 2011 Leave a comment
Summer is the time to bring out the denim shorts, the ladies have an amazing selection but sometimes the men don’t get enough choice in my opinion. Levi’s have a huge selection of denim cut offs for the guys to choose from. They have their basic men’s cuts which they have chopped off at knee level or just above and they come in an array of colours.

May 8, 2011 Leave a comment

Levi’s recently unveiled their new “Made Here” concept collection in Newbury Street in Boston, Massachusetts. The “Made Here” collection consists of hand-made goods, crafts and apparel, that are all made in the USA by emerging artists. This collection isn’t just limited to Levi’s either. They have non-Levi’s pieces that are made with the same techniques that Levi Strauss himself used. So Levi’s is still in the soul of the pieces.
Some of the pieces in the collection includes belts by Essex Connecticut based artist Austin Jeffers, Marlin Spike necklaces by self-taught artist Tim Whitten, Farm Tactic Bags, and scarves by Brooklyn based artists Kalen and Astrid. They also have leather jackets by Irving and Jack Schott, their family company introduced the first motorcycle jacket.
This concept isn’t just limited to just Boston. A “Hand Made” shop in New York City’s Meatpacking District that will offer custom tailoring all by hand. So each pieces ordered must feel special when it is received. You can checkout images of the concept below.
April 1, 2011 Leave a comment
Levi’s Fall 2011 presentation in New York, styled by Julie Ragolia.




photos courtesy of Phillip Angert.
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