Diesel Spring Summer 2012 Campaign

THE LEVI’S® BRAND PREMIERES ‘GO FORTH’ 60-SECOND FILM

SAN FRANCISCO (August 9, 2011) – The Levi’s® brand today premiered “Levi’s® Legacy”, its first-ever global ‘Go Forth’ advertising spot, and unveiled a digital engagement program celebrating pioneers around the globe. Launching exclusively on Facebook, the 60-second film and digital program tap into the power of the interconnected global community to spark change and create positive action unrestricted by geographic barriers.

The premiere of “Levi’s® Legacy” will reach nearly 325 million people worldwide on Facebook before appearing on movie screens and TV around the globe mid August. Through Facebook and Levi.com, Levi’s® fans and viewers will be encouraged to support the spirit and influence of today’s modern pioneers who are working to create a better world.

“Levi’s® Legacy”
Filmed by Berlin-based director Ralf Schmerberg, the 60-second film titled “Levi’s® Legacy” is an emotional journey into the lives of young people expressing their hopes and dreams for a better world in meaningful ways. Featuring the poem “The Laughing Heart,” by Charles Bukowski, the film delivers a message of hope and empowerment that underscores the theme “Now Is Our Time”. The film closes with the Levi’s® brand’s ultimate call to action: ‘Go Forth.’

The integrated global ‘Go Forth’ campaign will appear in 24 countries and 19 languages and act as a rally cry to create positive change in the world today. The creative campaign was developed by Wieden+Kennedy and marks the first time the Levi’s® brand has delivered a singular creative platform to a global audience.

‘Go Forth’ Online Social Challenge
At launch, the Levi’s® brand will enable people the world over to support pioneers by introducing the work of Water.org. Water.org, which was co-founded by Matt Damon and Gary White, has worked with local partner organizations for more than 20 years to deliver community-led, sustainable water and sanitation services to people living in poverty who are struggling to survive the global water crisis. Through Facebook, people can pledge their support for the cause and share their intentions with friends around the world. Levi’s® goal is to reach 100.000 pledges on Facebook – and reaching this goal will help bring clean water to up to 8,000 people – for life.

Shining a global spotlight on the work of Water.org is a continuation of the long-standing commitment of the Levi’s® brand to raise awareness for global water issues and reduce wasteful water usage. As part of this commitment, the Levi’s® brand recently introduced Water<LessTM jeans, an innovative collection of denim made by using less water during the finishing process.

PEPE JEANS LONDON // AUTUMN WINTER 2011 MAINLINE CAMPAIGN

Pepe Jeans London introduces its rock’n’roll family for Autumn 2011.

International denim brand Pepe Jeans London underlines its rock’n’roll credentials for Autumn 2011 with a new fly-on-the- wall ad campaign offering an access-all-areas glimpse into the secret life of a fabled rock band.

The campaign’s fictional storyboard follows the bohemian and sometimes hedonistic exploits of an imagined gang of widely adored minstrels and their rag-tag assortment of friends, family and followers.

Shot against the aristocratic backdrop of Edwardian country house Sennowe Park in the heart of Norfolk, England, the campaign’s storyboard captures the wild-child essence of 1970s rock’n’roll folklore and repaints that world of beauty and youth, glamour and excess with a contemporary brush.

From lazy days spent loafing around the decadent drawing rooms and grounds of the mansion, through to endless evenings spent jamming and partying, the campaign provides a sneak look through the lens at the lives of a family of friends who just happen to be rock’n’roll royalty.

Our free-spirited band of seven – three guys and four girls – brings together some of the hottest emerging talent in the world of modelling as well as some of the most celebrated names in fashion. Among the mix is Australian model Bambi Northwood-Blyth who, armed with a set of dramatic eyebrows and a striking wrist tattoo featuring her Disney namesake, has made as much of a mark as much in front of the lens as she has on the designer runways.

Other names joining Bambi include supermodel Jessica Miller who, besides appearing on the cover of countless fashion magazines, has been the face of various global campaigns including the Summer 2005 Pepe Jeans London campaign where she was joined by Real Madrid striker Christiano Ronaldo. Another familiar face to Pepe Jeans London campaigns is Brit-boy Jamie Strachan who, since his appearance in Pepe’s Spring 2009 campaign shot by Steven Meisel, remains among the most in-demand male models in the world.

The multi-dimensional Autumn 2011 campaign is the brainchild of widely celebrated creative team Tom Hingston, Warren Du Preez and Nick Thornton Jones. Alongside the traditional print ad campaign, the creative team shot a behind-the-scenes film featuring the escapades of the Pepe Jeans London rock’n’roll family, as well as an attention- grabbing movie featuring one of the Pepe campaign girls getting wild behind a drum-kit. Featuring a soundtrack which music aficionados will recognise as a remix of Drums Of Death by James Lavelle’s cult beats collective Unkle.

The drum-solo movie is being primed for viral web fame and is set to be released online closer to the unveiling of Pepe Jeans London’s Autumn 2011 collection.

http://www.pepejeans.com

G-Star Campaign Models Driving Around NYC

As G-Star rolls out their Spring/Summer 2011 campaign in some of your favorite magazines, you may spot the global advertising campaign models; British actress Gemma Arterton, and world chess no.1 Magnus Carlsen, driving around NYC! The artwork was captured by the iconic photographer and filmmaker, Anton Corbijn. G-Star want you to let them know if you see the buses!

Thanks to DenimBlog!

IRO Spring/Summer 2011 Campaigns

Here is a look at both the men’s and women’s IRO campaigns for Spring/Summer 2011.

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Thanks to DenimBlog!

Fox and Nadal for new Armani campaign

Megan Fox and Rafael Nadal are the 2 new faces for Armani jeans.

G-Star SS2011 campaign

For the SS2011 canpaign, G-Star chose Britisch actrice and former Bond girl Gemma Arterton. The photographer of choice is once again, Anton Corbijn.

John Galliano Swimwear Spring/Summer 2011

John Galliano’s SS2011 campaign preview

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Thanks to fuckingyoung!

Calvin Klein Collection Spring 2011 Campaign Preview

Calvin Klein Spring 2011 Collection – Campaign Preview

Thanks to fuckingyoung!

Dolce & Gabbana Spring/Summer 2011 preview

Dolce & Gabbana Menswear Ad Campaign Spring/Summer 2011

Thanks to fuckingyoung