Denim Mag

NIKE Human Chain
The film brings together some of Nike’s best athletes including Lance Armstrong, Maria Sharapova, Oscar Pistorius, Sergio Aguero, Deron Williams, Mike Spinner, Quinton “Rampage” Jackson, LaDiania Tomlinson and other lesser known athletes performing their trade in a a literal human chain. Whether it’s biking, diving, gymnastics or simply studying martial arts, the important thing to do is to stay in the chain of motion, get up as quickly as you can and keep on going.

The film created by Wieden+Kennedy in Portland is set to UK band The Hours’ “Ali In The Jungle”.

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