The M.A.C AIDS fund and the Viva Glam program are the heart and soul of M.A.C Cosmetics. Established in 1994 to support men, women and children affected by HIV and AIDS globally, Viva Glam has achieved tremendously gratifying success over the years.
This was no different when Lady Gaga and Cyndi Lauper became the faces of the new Viva Glam lipsticks. M.A.C was able to donate a check of 100,000 EUR to the “Koning Boudewijn Stichting/Fondation Roi Baudouin”.
This money will be used to support NOAH (Nurturing Orphans of Aids for Humanity), an organization that takes care of about 30.000 orphans van vulnerable children in South-Aftica.