Denim Mag

Wrangler SS11 ‘Warn Across America’

Imagine wearing one pair of jeans on a trip across the United States: for men, the anti-fit Ben; for women, the low-slim Molly.They start clean in dry and rinse look indigo. After a few months wear, they feel Just Worn – a new initiative from Wrangler that uses exclusive 3D techniques to give jeans authentic creasing. As the journey continues, moustaches, patches and marks of wear deepen and fade.And finally the same jeans are all but destroyed.Wrangler has recreated these jeans’ lifespan in four stages, each one more broken-in than the next.

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Green is the signature color of the season, a flash of outdoors. The Field Jacket is SS11’s icon piece, washed-out and lightweight. Pair it with green cast denim for an authentic vintage look. Bright greens are bold on T-shirts; more muted tones feature on dresses and leather jackets.

Denim head-to-toe is a defining look. Refresh the silhouette with denim shorts for men, and cropped jeans, vintage-wash jeggings and chinos for women – not to mention super-stretch. Denim on denim carries over into garments themselves, with chambray patchwork used as patterns on jeans, shirts and dresses, or fortifying placket, collar and cuffs. Denim washes are dusty and dirty, but look out for fully-bleached jeans with an echo of blue for men and pink for women.

Wrangler, the original American outdoor denim brand, has transformed in the last two years, with contemporary fits, bang-on-trend styles, and market-leading finishes. Look out for Vegas, the perfect mid-rise skinny, in the men’s jeans line-up. New for women is the directional Jess, which has a high waist and super-slim legs – very sexy. And take a look at Jay boyfriend-cut shorts.

Accessories show the brand at its finest.Wrangler’s never-bettered belts are hand-made in Italy from premium grade leathers, and this season come studded, riveted or lovingly embroidered. Bracelets and wallets, also in leather, show the same top-notch craftsmanship. Canvas belts channel the military theme, while canvas bags – including shopper and courier styles – are a terrific use of the collections’ army green. Summer scarves in light, tactile fabrics add the final touch.

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