Denim Mag

Wrangler Worn Across America

Worn across America with Wrangler is a new campaign they are running. For Wrangler’s S/S11, the denim brand returns with a collection inspired by the classic US road trip. Introducing 4 different washes, NYC, IOWA, UTAH and LA, each jean documents a broken journey across the USA. This involves jeans being just worn and ending up getting destroyed, the colours go from deep and dark to light and bright, the denim varies from reinforced and unbreakable to superlight cotton linen. The inspiration is eclectic: military pieces, signature Wrangler leather, the twisted teardrops of paisley prints. This is Life on the Road.

To celebrate this story, Wrangler has devised an exciting competition, Try On one of Wrangler’s contemporary fits to win an incredible tour across the United States, from New York to Los Angeles! All you have to do is go into Selfridges and try on any of the Wrangler contemporary fit jeans and you will be entered into the contest. The promotion will end at midnight on April 30th 2011. It sounds fantastic to me! I would love a trip across the US!

Men: try on the Ben. It’s a modern anti-fit jean with regular top block and tapered legs and women: try on the Molly. It’s a contemporary-cut slim-fit that goes with anything, any time.

The winners’ incredible, adrenaline-fuelled tour starts in… New York: find out why the city never sleeps. Next, Iowa, spend the night outdoors at Zion National Park. The following day learn Native survival techniques before bedding down in Utah’s awesome canyons, then the action hits the asphalt, with a drive on the legendary Route 66 to Las Vegas and the trip rounds out in Los Angeles.

Adam Kakembo, marketing director of Wrangler EMEA says: “Worn Across America, the SS11 collection, demonstrates our remarkable denim innovation. Hold the four washes next to each other and you can see how the marks of wear evolve at each stage. The season’s thrilling promotion brings the collection to life, and the winners will have the time of their lives!”

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