Denim Mag

Wrangler Blue Bell Spring Summer 2011

Wrangler decided to do something a bit different for their new Spring 2011 Blue Bell collection. They decided to shoot a short film for it. The film takes place at the Ace Hotel Palm Springs, California and stars model Tony Ward.

Wrangler also gives you a choice on what you want to see. They shot two parallels of Tony Ward’s past, one featured forward and the other backwards. You can choose between seeing both simultaneously or prefer seeing more of one perspective over the other. You can see some snapshots below.

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To view one of the takes of the teaser video, go to youtube:

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