New Denim is a capsule collection of menʼs jeans in organic Japanese Raw Selvedge denim constructed using a high-tech technique of ultra sonic welding. The collection is a new take on denim, joining classic workmanship with an ultramodern method, giving it a brand new expression.
The technology, which derives from high performance technical sportswear, has enabled Filippa K to construct jeans without seams giving them a minimalist, modern and sharp look. To furthermore accentuate the futuristic look all details such as buttons, stitching and rivets have either been removed or given a new cleaner appearance. The jeans, with a slim fit and narrow leg come in three different washes, Raw White, Raw Blue and Raw Black.
”Itʼs exciting to see how the collection unites classic workmanship and outstanding sustainable quality with an ultra modern method. The minimalistic appearance communicates the style, simplicity and quality of Filippa K Man” – says Filippa Knutsson, Founder and Creative Director of Filippa K
The collection launches November 24th 2011 in five selected Filippa K stores in Stockholm, Copenhagen, Oslo, Antwerp and Amsterdam.