Denim Mag

Franklin & Marshall | Summer 2012 MEN


MEN:
Continuous, passionate and nonstop.
A collection that concentrates, even more, on the choice of materials, cut and style.

The collection is centered on shirts, polo’s, tee shirts, trousers and shorts.

The shirts are available in two fits; slim and classic, expressed in brightly colored check or tartan patterns which have become a must-have of the brand. Also available in a sophisticated version of white and blue Oxford fabrics, cotton with stripes, in various nuances of sky blue and dark blue.

Fantastic seventies surfer prints and Honolulu/Oslo pastel floral prints.
Unusual and stylish indigo print with diamond, batik and shamrock textures.

The Polo’s are available in piquet or jersey; basic colors include the blue, white and grey palette, as well as dark green, red, orange and royal blue. The sporty collection inspired by rugby, tennis and cricket tells its story through stripes, in flamed mélanges in the colors; lobster, purple grey and sage green.
Fantastic “slippery and light” treatment creates a lightweight and ultra-fine jersey, which has been garment-dyed with a flamed effect.

The sweatshirts have become a desired classic for the collection; available in different weights, with or without a hood, and cardigans. Key pieces include the sweatshirts with contrasting fabric inside hood that are lined with shirt fabrics that draw emphasis on the embroidered parts of the garment. This season great importance has been given to embroidery that is integrated with the prints, and also to the washes of the fabric that creates an impeccable vintage effect.

New generation nylon jackets: waterproof and ultra-light.
Stylish use of yarn-dyed nylon in check patterns for the running jacket and field jacket cut.

Gabardine, mixed linen and cotton has been used for the chino and cargo pants.
The new Mighty chino super short pants, and the Mitch classic short pants, are also available with the indigo prints of the shirts, as well as, the preppy prints on Oxford fabrics, with hand-drawn themes relating to college lifestyle and yarn-dyed super-check fabrics. The pants are super cool and available in both long and short options, in the Prince of Wales and the Destroyed Gingham Checks.

New proposal for Maxwell: the reversible pants are available in the Honolulu/Oslo pastel floral and indigo shamrock version, or with a mixture of two checks, which merge and accompany one another.

The deconstructed jackets and reversible vests are available in check to check, or the sophisticated Oxford and indigo.

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