Denim Mag

REPLAY – Fall Winter 2013

AD CAMPAIGN REPLAY – Fall Winter 2013

The new Replay campaign marks a major change and a fresh take on the spirit of the brand, this time with Brit photographer David Sims behind the lens.

The new image conveys us into a contemporary urban context, a spare setting where the sharp edge lighting practically sculpts the profiles of the two fashion models – Janice Alyda from Canada, Victor Nylander from Denmark – who clearly join in capturing the new aesthetic and the new sensibility. Black&white accentuates the effect of a raw and realistic scene hinting at an underground love story, at once sweet and sensual, which unfolds more through glances, the force of personalities, than through actions and gestures.

The clothes feel the impact of the new mood as the use of black&white underscores and defines the collection’s urban essence to perfection. Night time lights and shadows make the items come alive second skin mode. So stark and severe, alluringly simple.


Location – Peresevrence Works, London

Phtographer – Devid Sims@Art Partner

Models –  Janice Alyda@Elite NY & Victor Nylander@Wihelmina NY

Stylist – Karl Templer@Streeters

 Hair & Make-up – Paul Hanlon@Julian Watson Agency & Lucia Pieroni@Streeters


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