Denim Mag

FRED PERRY COLLECTION FOR AMY WINEHOUSE FOUNDATION

AMY WINEHOUSE FOUNDATION – COLLECTION FOR FRED PERRY (AW13)

The legecy of Amy Winehouse continues with a collection in support of The Amy Winehouse Foundation.

For Autumn/Winter 13, PPQ Design Director Amy Molyneaux draws on her experience as both a collaborator and stylist to the late winger, with a collection that encapsulates both Amy Winehouse’s inconic sense of style and Fred Perry heritage.

Playing on the idea of 1950s pin-ups and vintage playing cards, classic Fred Perry pieces are reworked with style details from the era- fluted collars, cuffs and hems, blouson sleeves and deep set waistbands create structured and feminine silhouettes. The waists are high – with shorts, trousers and a pencil skirt offered in a slim fitting, soft touch velour moleskin. A new and subtle sheen gingham is seen across button down shirts and a Western influence patch pocket shirt dress.

The AW13 collection channels Amy’s trademark silhouette – angora blend knitwear styles with oversized hems draw in the waist whilst fluted sleeve details exaggerate shape. Flattering revere collar details and keyhole openings feminise simple shapes. The classic Fred Perry Harrington is given a period twist with a beautiful peplum detail, designed to nip in the waist.

The mainly monochrome palette worked into stripes and checks is highlighted with pops of vibrant candy red and inky blue. The highlight of the collection, an ‘Amy deck of cards’ print, pays tribute to the icon with nods to her tattoo designs with an inked portrait.

WEBSITE

The Amy Winehouse Foundation has been set up in Amy’s memory to support charitable activities in both the UK and abroad that provide help, support or care for young people, especially those who are in need by reason of ill health, disability, financial disadvantage or addiction. Fred Perry makes a seasonal donation to the Foundation.

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