OUTERWEAR INNOVATION – DENIM PERFORMANCE by WRANGLER
Functional innovation is the focus of Wrangler’s outerwear collection for FW13 Men’s collection. Kimi Raikkonen, Formula One champion, is the ambassador for this collection.
Denim Performance revitalizes the details, fabrics and finishes of jeans, shirts and jackets, with an emphasis on function. What do modern men need from their jeans ? Protection is the FW13 theme :
– water resistant fabrics
– reinforced pocketing
– concealed pockets for mobile phone, passport and wallet
– real down for warmth
“I like working with experts. I work with experts in motor racing. And Wrangler are experts in the world of Jeans” – Kimi Raikkonen.