Denim Mag

David LaChapelle for HAPPY SOCKS

Happy Socks & David LaChapelle

For its latest co-lab, featuring David LaChapelle, Swedish brand Happy Socks had pretty much skipped the co and gon all the way with lab ! The photographer, well known for his provocative stylem was given a carte blanche to do WHATEVER he wanted with the socks – something that could presumably, make most marketing people a little nervous.

Creative Director Viktor Tell : “We wanted to work with David LaChapelle because we really love his art. So for us to try and put any boundaries on his creativity would just go against everything we believe in”.

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