OUTERWEAR INNOVATION – DENIM PERFORMANCE by WRANGLER Functional innovation is the focus of Wrangler’s outerwear collection for FW13 Men’s collection. Kimi Raikkonen, Formula One champion, is the ambassador for this collection. Denim Performance revitalizes the details, fabrics and finishes of jeans, shirts and jackets, with an emphasis on function. What do modern men need from their jeans ? Protection is the FW13 theme : – water resistant fabrics – reinforced pocketing – concealed pockets for mobile phone, passport and wallet […]
AD CAMPAIGN REPLAY – Fall Winter 2013 The new Replay campaign marks a major change and a fresh take on the spirit of the brand, this time with Brit photographer David Sims behind the lens. The new image conveys us into a contemporary urban context, a spare setting where the sharp edge lighting practically sculpts the profiles of the two fashion models – Janice Alyda from Canada, Victor Nylander from Denmark – who clearly join in capturing the new aesthetic […]
For the Spring/Summer 2013 collection ‘Ben Sherman’ found their inspiration in the American Jazz Scene in the 1960’s, an era that had a big influence in music and fashion. Check out their campaign images and get inspired : MEET THE BOYS AT BENSHERMAN
SAN FRANCISCO (August 9, 2011) – The Levi’s® brand today premiered “Levi’s® Legacy”, its first-ever global ‘Go Forth’ advertising spot, and unveiled a digital engagement program celebrating pioneers around the globe. Launching exclusively on Facebook, the 60-second film and digital program tap into the power of the interconnected global community to spark change and create positive action unrestricted by geographic barriers. The premiere of “Levi’s® Legacy” will reach nearly 325 million people worldwide on Facebook before appearing on movie screens […]
Pepe Jeans London introduces its rock’n’roll family for Autumn 2011. International denim brand Pepe Jeans London underlines its rock’n’roll credentials for Autumn 2011 with a new fly-on-the- wall ad campaign offering an access-all-areas glimpse into the secret life of a fabled rock band. The campaign’s fictional storyboard follows the bohemian and sometimes hedonistic exploits of an imagined gang of widely adored minstrels and their rag-tag assortment of friends, family and followers. Shot against the aristocratic backdrop of Edwardian country house […]
As G-Star rolls out their Spring/Summer 2011 campaign in some of your favorite magazines, you may spot the global advertising campaign models; British actress Gemma Arterton, and world chess no.1 Magnus Carlsen, driving around NYC! The artwork was captured by the iconic photographer and filmmaker, Anton Corbijn. G-Star want you to let them know if you see the buses! Thanks to DenimBlog!